Amai Seikatsu. The story is about Shinosuke, a young part-timer, and his rise in the "PIXY" lingerie business. He was discovered by the eccentric CEO (Shōzō Hino) when Shinosuke returned to the wrong department a pair of an old ladies underwear. Shinosuke has a rare "talent" later discovered. He can only touch a lady and know whether she wears the right or wrong lingerie, and even say her measurements. His touch always gives the ladies a pleasurable feel and they come back for more. Shinosuke does not realize this because of his "purity" and innocence.