Shikada Dagashi, is a small business selling traditional Japanese candy, that has been in the Shikada family for nine generations.
But Kokonotsu Shikada, an aspiring manga artist, despite his father's persuasion, refuse to inherit the business.
Hotaru Shidare, of the Shidare Corporation, a world famous sweets company wants Kokonotsu's father, to work for her company.
The senior Shikada agree on the condition, if Hotaru can get Kokonotsu to take over the family candy store.
And so begins Hotaru's attempt to convince the boy on the greatness of dagashi candy!